"Grace is nothing we can control, but I do believe we can court it. In that sense, art making is a form of prayer and when the prayer is answered and everything flows, you know you are on sacred ground if only for a moment."
VIDA’S story is that of the rich, interconnected world we live in -- the story of contemporary life and mindful, global citizenship.
We are a global partnership of co-creators, from a designer in Paris, To a producer in Karachi, and a consumer in San Francisco.
Part of the proceeds go to route out illiteracy.